Sustainable living often gets marketed like you need a second personality and a subscription to a zero-waste lifestyle box. You don’t. This challenge is for the rest of us. People who like the planet but also like not spending extra money on complicated systems involving twelve kinds of jars and a label maker. The idea …
Turns out going green can pay you back — literally, not just in warm feelings.
If you’ve read my previous post on psychological tactics shops use to influence you you already know one thing: we’re not nearly as rational as we think we are. But there’s another layer to this story that often gets overlooked. It’s not just shops influencing you - it’s also your own brain working in very …
